Google has launched a comparison shopping service for car insurance in the US, two years on from its launch in the UK. The site, called Google Compare for Auto Insurance is an aggregator for auto insurance designed to help shoppers make a more informed decision when courting providers. The interface lets users compare rates from […]
Google has launched a comparison shopping service for car insurance in the US, two years on from its launch in the UK.
The site, called Google Compare for Auto Insurance is an aggregator for auto insurance designed to help shoppers make a more informed decision when courting providers.
The interface lets users compare rates from agencies across the country and add in additional variables like a higher or lower deductible or additional vehicles with ease.
Google has been offering a similar service in the UK since 2012 that lets users compare more than 125 auto insurance options.
Insurance comparison sites are popular in Europe but not so much in the US as laws dictate that the entity providing a quote must also be licensed to sell.
The search giant takes a cut for its service when a user signs up for a policy either online or by phone which is presumably what’ll happen in the US.
Google Compare is currently only available to California residents although the search giant said it will be rolling the service out to other states in the near future. The company is also planning to introduce ratings and review systems so buyers will feel even more confident in selecting a provider.
