Here are the top digital marketing data and statistics that caught our eye. The value of a social share: How do Facebook, Pinterest, Twitter and others compare? A share on Google+ provides most value to retailers, valued at $5 each, but email is still the most valuable channel for retailers while Pinterest drives most revenue, […]
Here are the top digital marketing data and statistics that caught our eye.
The value of a social share: How do Facebook, Pinterest, Twitter and others compare?
A share on Google+ provides most value to retailers, valued at $5 each, but email is still the most valuable channel for retailers while Pinterest drives most revenue, according to new research.
View larger image
View larger image
Privacy and tracking in a post cookie world: Alternatives to traditional tracking techniques
Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising Bureau offers a guide to cookie alternatives.
The report also identifies five solution classes that could serve as potential replacements for the traditional cookie:
• Device – Uses statistical algorithms to infer users’ IDs from information provided by the connected device, browser, app, or operating system
• Client – The users’ browser, app, or operating system tracks user information and manages preferences, then passes that information along to third parties
• Network – Third party servers positioned between the users’ device and the publishers’ servers set IDs that are used to track user information and manage preferences
• Server – The currently used approach, in which cookies are used to track user information and manage preferences
• Cloud – Tracks user information and manages preferences via a centralized service that all parties agree to work with
Global app trends: Americas drive monetisation for developers
A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.
View larger image
The future of TV advertising: New global opportunities as NetFlix shakes up industry
The global TV market revenue is set to grow at a steady pace: up 23% by 2018, with over-the-top (OTT) streaming TV fueling growth, according to new research.
