Facebook: 955m active users but shares still fall

Jul 27, 2012 | Facebook marketing

Facebook has announced Q2 revenues of $1.18bn (£750m), a 32% year-on-year increase from $895m (£570m) a year ago. Despite this, payments to staff share schemes following its IPO meant that the firm posted a total loss of $157m (£100m). If taken into account, adjusted figures would have shown earnings of $295m (£188m). Although the figures […]

Facebook has announced Q2 revenues of $1.18bn (£750m), a 32% year-on-year increase from $895m (£570m) a year ago. Despite this, payments to staff share schemes following its IPO meant that the firm posted a total loss of $157m (£100m). If taken into account, adjusted figures would have shown earnings of $295m (£188m).


Although the figures beat analysts’ projections of $1.16bn (£739,000) they were unable to stop a slide in after-hours share prices which fell below $25 for the first time since the company went public in May.
Total monthly active user numbers were up 29% year-on-year to reach 955m – however 57% (543m) of Facebook’s users are now connecting via mobile devices (up from 54% in Q1 2012 and up 67% year-on-year). This is an increasing problem for the social media firm as it continues to struggle to monetize mobile users.

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