This chart depicts each industry’s average content engagement rate compared with their average number of Facebook fans. Engagement goes beyond simple ‘likes’ and looks at fans commenting and interacting with branded content. FMCGs attract most fans to their pages (2.3 million) but the content posted yields low engagement (0.072%). The automotive industry however has a […]
This chart depicts each industry’s average content engagement rate compared with their average number of Facebook fans. Engagement goes beyond simple ‘likes’ and looks at fans commenting and interacting with branded content. FMCGs attract most fans to their pages (2.3 million) but the content posted yields low engagement (0.072%). The automotive industry however has a low average number of fans (0.85 million) but they engage far more with the online content (0.207%).
