Packaging is one of the most powerful advertising platforms you have – the core of your free ‘owned’ media. Find the highest volume SKUs and look for ways to incorporate the web address into those. You don’t need to be on every product that ships, and to reduce supply chain costs, restrict the number of […]
Packaging is one of the most powerful advertising platforms you have – the core of your free ‘owned’ media. Find the highest volume SKUs and look for ways to incorporate the web address into those. You don’t need to be on every product that ships, and to reduce supply chain costs, restrict the number of changes you’re making to those that will have the greatest impact.
