Lead with photos of the recipes rather than the brands. When people visit your home page you have a few moments to engage them. Sites should be consumer centric, and no matter how much we love our brands, the consumer benefit is in the great meal your brand is helping them make. Remember all of […]
Lead with photos of the recipes rather than the brands. When people visit your home page you have a few moments to engage them. Sites should be consumer centric, and no matter how much we love our brands, the consumer benefit is in the great meal your brand is helping them make.
Remember all of the principles of taste-appeal in food photography? It’s the same set of rules online, you just have more scope for using photos in the preparation phase as well as the final recipe.
