When a consumer spots a recipe they like online, make it as easy as possible for them to send the list of ingredients to themselves as an email or save them to a mobile platform like Evernote. Consumers see many recipes within their media day so you want to make it as easy as possible […]
When a consumer spots a recipe they like online, make it as easy as possible for them to send the list of ingredients to themselves as an email or save them to a mobile platform like Evernote. Consumers see many recipes within their media day so you want to make it as easy as possible for them to remember yours when they get to the supermarket. Create a simple button which will create a correctly formatted ingredients list making it easy for the consumer to save. Don’t forget to include some subtle branding so they remember where they got the recipe from!
