73% of mobile searchers trigger additional actions and conversions. This data shows that the most popular action after conducting a mobile search is to continue researching (36%). However, 25% of the searches conducted resulted in a visit to a retailer’s website. Conversion from a mobile search accounted for 17% of the 6,000 sample searches analysed. […]
73% of mobile searchers trigger additional actions and conversions. This data shows that the most popular action after conducting a mobile search is to continue researching (36%). However, 25% of the searches conducted resulted in a visit to a retailer’s website. Conversion from a mobile search accounted for 17% of the 6,000 sample searches analysed.
