Amazon ‘Dash’ buttons go on sale for $5

Aug 3, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile

Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click. The adhesive one-touch buttons instantly order predetermined refills of detergent, paper towels, toilet paper, garbage bags, and other household items. They cost $5 each but cannot be customised by brand: Each one is […]

Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click.


The adhesive one-touch buttons instantly order predetermined refills of detergent, paper towels, toilet paper, garbage bags, and other household items.
They cost $5 each but cannot be customised by brand: Each one is tied specifically to names such as Gatorade, Bounty, Tide, and Kraft Macaroni and Cheese.
Amazon currently offers 18 such buttons, though there are a multitude of product options within the individual brands.
Amazon first announced the ‘Dash’ buttons in April, available in beta mode by invitation only.
They can be set up via Wi-Fi with a smartphone or computer, and an order alert can be sent to phones in case members want to cancel.
Amazon said the buttons are in limited release and available while supplies last.
Amazon has held a long-time strategy of investing the money it earns back into the company, including making inroads into the connected home with several products.
Earlier this year it launched the Amazon Echo, a Wi-Fi-enabled speaker that responds to voice commands and can reorder certain items.
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