Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors. The Pregnancy Tracker app is designed to help share the collected wisdom of other parents, “who have been there and done that”. Advice will cover many subjects, such as antenatal cravings, […]
Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors.
The Pregnancy Tracker app is designed to help share the collected wisdom of other parents, “who have been there and done that”.
Advice will cover many subjects, such as antenatal cravings, product tests and health tips, sourced from the parenting advice forum.
Unilever laundry brands Persil Non-Bio and Comfort Pure are the first to sponsor the app, with the deal lasting the first year of it going live.
The partnership will include co-branded ads, shareable and static content, sponsored discussions, a Mumsnet homepage take-over, product testing and blogger reviews.
Fernanda Tubini Roberts, a senior brand manager at Unilever, said: “Specially formulated for delicate skin, Persil Non-Bio and Comfort Pure are a favourite with parents as they help to care for and protect a baby’s sensitive skin, making this partnership a natural fit for us during this special time.”
