This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs. Advertising platforms are the most disproportionate between job functions with 83% of CM0 taking owenship of […]
This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs. Advertising platforms are the most disproportionate between job functions with 83% of CM0 taking owenship of the function compared to 15% CIO.
