This chart shows how much more mums spend when compared to mums who are not on social networks. Mums look for recommendations of brands and products from other mums, and social media is increasingly their first port of call. 68% of mums use social media for brand and product recommendations, a figure that has increased […]
This chart shows how much more mums spend when compared to mums who are not on social networks. Mums look for recommendations of brands and products from other mums, and social media is increasingly their first port of call. 68% of mums use social media for brand and product recommendations, a figure that has increased 42% since 2009. The quarterly online spending total per mum is £251 versus £222 for the general population.
