This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer’s decisions (68%). Interestingly, internet searches are having more of an impact on decision making than TV ads, with 53% and 49% respectively. View high quality image here
This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer’s decisions (68%). Interestingly, internet searches are having more of an impact on decision making than TV ads, with 53% and 49% respectively.
