Top 10 influencers when buying a new product: UK

Aug 23, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising

This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer’s decisions (68%). Interestingly, internet searches are having more of an impact on decision making than TV ads, with 53% and 49% respectively. View high quality image here

This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer’s decisions (68%). Interestingly, internet searches are having more of an impact on decision making than TV ads, with 53% and 49% respectively.
Top 10 influencers when buying a new product: UK. This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer's decisions (68%). Interestingly, internet searches are having more of an impact on decision making than TV ads, with 53% and 49% respectively.


View high quality image here

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