Here are the top digital marketing data and case studies that caught our eye.

Twitter ads ‘get more clicks than Facebook’ -study

Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new report.

Digital ad spend hits record £6bn: Tablets drive new growth

Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC.

Display adspend versus time spent online (infographic)

One third of UK display ads are served on social networking sites, but only gets a fifth of a uses time online, according to these infographics from Microsoft.

How women and men use social media and mobile (infographic)

Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online.

App store trends: How do promoted price drops affect revenue?

Games with price drops that are featured on the Apple App Store grow revenue by an average of 437% in 7 days, according to new research.

World Cup social media trends: England and Germany lead for fan engagement

If the World Cup were decided by social media fans, then England would once again need to beat Germany on penalties to win the tournament, according to new research.

CASE STUDIES

Facebook case study: How Nilla Wafers beat Oreo for brand engagement

Mondelez recently used Facebook to reinvigorate its Nilla Wafers brand and boost sales. A study showed Nilla Wafers sales increased 9% in test market locations among consumers who saw Facebook ads versus a control group of consumers over the course of a five-month campaign. The Facebook ad campaign for Nilla Wafers also was able to reach 11.3 million households through 190 million total impressions (16.8 impressions per household).

Crème Egg shifts spend from TV to Facebook and increases sales 7%

Mondelez increased Crème Egg sales by switching ad spend from TV to Facebook. This case study looks at how a seasonal social media campaign that invited people to ‘Have a fling with Crème Egg’ on Facebook, created a long series of one-off posts that fed into an overall narrative across the three months- increasing sales by 7% as a result.

‘Unloved’ video viral puts human perspective on animal charities to get 1.5m views

This emotionally powerful video from the Animal Mayhew Centre puts a new twist on typical pet rescue charities- highlighting the happiness a rescue dog bring to their owners after a hard day. The advert went live on YouTube on the 6th March and aired during More4’s coverage of Crufts on the 7th March and has had over 10,000 shares and 1.5m views in the first month alone.

Game of Thrones: The social media version

As the fourth season of popular HBO fantasy series gets underway, this video from Hootsuite reimagines the warring houses as social media platforms.