In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad. The mobile advertising format developed by YOC contains the Video Ad Serving Template tag (VAST), making mobile campaigns more transparent and improving measurement accuracy. The format complies with the technical market standards applied by the Media Rating Council […]
In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad.
The mobile advertising format developed by YOC contains the Video Ad Serving Template tag (VAST), making mobile campaigns more transparent and improving measurement accuracy.
The format complies with the technical market standards applied by the Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB).
The VAST standard is a particular feature of the YOC inline video ad. It enables the playout and extensive measurement of digital video formats across platforms. The automatic start-stop function integrated into the YOC inline video ad enables the accurate measurement of ad visibility.
The embedding of the product video within the editorial context means that the surfing activities of users are not interrupted at any time and the video is not activated until the ad appears in the user’s line of vision. If the user scrolls the video out of his or her line of vision the video is paused.
This function enables billing on the basis of visible impressions, which means that the advertiser pays only for playouts which users have actually seen. In addition, the comprehensive sound support function with a ‘mute’ and ‘sound’ button contributes to the user-friendliness of the YOC inline video ad. A click on the ad takes the user to the advertiser’s landing page.
As a leading manufacturer of consumer goods, Unilever decided in favour of the YOC in-line video ad for a number of campaigns on behalf of its prestigious brands. The eye-catching video advertising format met with a highly positive response from all brands, including Knorr’s Really Natural campaign.
Betina Kitzler, Head of Marketing Savoury/Dressing AT, was impressed by the flexibility of the new advertising format: “In designing the campaigns it was important to us to access customers without being too intrusive. This will be achieved primarily because of the user-focused features of the YOC inline video ad.”
Friederike Müller-Wernhart, CEO of Mindshare, comments: “The YOC inline video ad fulfils our customer’s high expectations of a branding effect which makes a strong statement. The use of VAST tags makes mobile campaigns more transparent, enabling a more precise evaluation and measurement of their success.”
Maximilian Pruscha, at YOC adds: “We make it a matter of priority to adapt our formats to the behaviour of users. At the same time we want to enable our advertisers to get the best possible return on their advertising investment. We are therefore continuing to develop the kind of innovative and user-centred formats which we have already implemented in the form of the YOC understitial video and the YOC inline video ad.”
www.yoc.com.
