London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from pepsi Max. See why its our video viral of the week below… As part of its ‘Unbelievable’ campaign, the drinks brand installed a London bus stop on New Oxford Street with […]
London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from pepsi Max. See why its our video viral of the week below…
As part of its ‘Unbelievable’ campaign, the drinks brand installed a London bus stop on New Oxford Street with digital technology and a camera facing the street behind the shelter, giving the illusion that the digital display was a glass window panel.
The different effects were then played on top of this image, causing passers by to stop, stare and take pictures.
The augmented reality stunt soon became a hit with shocked and stunned passers by, who were given an opportunity to experience and interact with the world around them in a novel and entertaining way.
