Salesforce.com is to buy social media analytics firm Radian6 for $326m, as the Online CRM firm looks to boost social media features for its clients. Radian6, which counts Dell , Kodak , PepsiCo , and UPS among its customers, makes products that monitor conversations on social media sites, allowing companies to gain real-time insights on […]
Salesforce.com is to buy social media analytics firm Radian6 for $326m, as the Online CRM firm looks to boost social media features for its clients. Radian6, which counts Dell , Kodak , PepsiCo , and UPS among its customers, makes products that monitor conversations on social media sites, allowing companies to gain real-time insights on customer trends. Salesforce.com said the combination will enhance its cloud offerings and help it integrate conversations on social media sites into its corporate social network.
03/31/2011
Radian6, based in Fredericton, New Brunswick, Canada, was founded in 2006 and had over 120 employees as of June last, according to the firm’s website.
Salesforce.com, with a market value of $17 billion, expects the deal to add about $45-$50 million in revenue for the full year but sees a fall in adjusted earnings of 11 cents per share.
Salesforce.com, the world’s biggest provider of software that is delivered via the Web, last December bought Heroku, another cloud-platform company, for $212 million.
