Alibaba lets VR shoppers pay via nodding

Oct 17, 2016 | China, E-commerce and E-retailing, Marketing through gaming

Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices. Called VR Pay, the service allows people to select items for purchase from virtual shopping malls simply by looking and nodding at them. The new system is being developed by Ant […]

Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices.
alibaba%20vr.jpg


Called VR Pay, the service allows people to select items for purchase from virtual shopping malls simply by looking and nodding at them.
The new system is being developed by Ant Financial, which manages Alipay, China’s largest payment processor with over 450 million active users, according to Reuters.
Lin Feng, who is in charge of Ant Financial’s incubator F Lab that has been developing the payment service over the past few months, told Reuters: ‘It is very boring to have to take off your goggles for payment.
“With this, you will never need to take out your phone.”
User identity can be verified on VR Pay via account logins on connected devices or via voice print technology that recognises each person’s unique voice.
To avoid accidental payments, there are several verification processes in place.
First, VR Pay needs to verify the user’s identity, which it can do via linked account logins on connected devices or through the use of voice recognition.
Next, a password will still be required to authenticate payment. This can be input via touch, head movement, or by staring at a point on the virtual display for longer than one and a half seconds.
Earlier this year, MasterCard partnered with VR wearables company Wearality to work on its own VR shopping and payment system, according to VentureBeat.
As VR continues to get less expensive and make inroads into the consumer space, we can expect to see more general-use applications for the technology in the future.

Trending topics

Coronavirus Cannes Alibaba Netflix charity spotift demographics digital skills images adobe Latin America Pinterest automotive growth hacking Entertainment Japan so Christmas ai Estonia CX design FMCG Android Valentine's Day Agency audio adspend Ireland Asia Pacific Clothing Netherlands re VR Left-leaning news sources were considerably more popular than right-leaning outlets in US ‘swing states’ in the run up to the 2020 presidential election Germany viral PR digital Intelligence Middle East con gaming adidas sport digital trends Brazil mobile marketing dig and this all stems from their demand for the truth adv Education top story Wechat Singapore advertising sky hacker consumer insight Snapchat WH Smith yout iPad Amazon government Instagram digi marketing BBC new data can reveal. d ecommerce itv video China Regulation newspapers whatsapp IoT hospitality Microsoft internet use Disney chri Yahoo broadband analytics technology KFC gambling smartphones TikTok digital Intelligence dig Wikipedia Ikea eBay gumtree publishing data local music CSR Spain according to new research. reddit Maps restaurants croatia Travel global Gen Z’s consumer behaviours mean they’re rejecting marketers’ classic playbooks blogging Google France adtech media games CRM Samsung ema Twitter Digital Case Studies mobile internet brands indonesia nike security mobile uber digital marketing gover Search Social luxury user generated content Huawei Russia AR Australia Verizon Europe ec India digital data email content Influencer Marketing fmg apps YouTube USA retail adt three Facebook Apple Privacy P&G Africa financial services ski health christmas. video soc comScore UK Italy infographic vodafone agencies tech innovation

All topics

Previous editions