Xbox Live subscriptions up 15%

Jul 25, 2012 | Marketing through gaming

Subscriptions to Microsoft’s Xbox Live online gaming service have risen 15% over the last year. The figure follows Microsoft’s revelation in February that total membership numbers had reached over 40m members. Overall, revenues for the company’s Entertainment and Devices Division grew 20% during Q4 and 8% for the full year, though Microsoft attribute much of […]

Subscriptions to Microsoft’s Xbox Live online gaming service have risen 15% over the last year. The figure follows Microsoft’s revelation in February that total membership numbers had reached over 40m members.


digital intelligence - xbox live subscriptions up 15%
Overall, revenues for the company’s Entertainment and Devices Division grew 20% during Q4 and 8% for the full year, though Microsoft attribute much of the increase to the purchase of Skype.
The Xbox 360 has remained the top selling console in the US for the past 18 months, and is expected to receive its next major update in the autumn.

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