Education, fitness, shopping and music apps are among those which has seen the biggest spikes in downloads and consumer spend, as the virus lockdown drives more people to their mobiles, according to new research.
Mobile attribution and marketing analytics company, AppsFlyer, has been tracking the impact of COVID-19 on mobile app usage and revenues and is publishing new data today around consumer app spend that I thought you’d be interested in.
Key global findings:
• In 65% of verticals in the countries examined, there has been a consumer spend revenue increase over the past two weeks
• In 40% of cases the increase in revenue was above 20%
• There has been a 10% increase in revenue this week (week of Mar 31-Apr 6) globally
Key UK-specific data:
AppsFlyer saw increases in the following over a two-week period:
• Education – revenue increased by 265%
• Health & Fitness -NOI increases by 120%, organic installs by 100%, and revenue by 60%
• Shopping – NOI increased by 47%, revenue by 73%
• Music and Photography – revenue increased by 95% and 90%, respectively
Consumer app revenues by sector:
• Streaming apps – revenue dropped 35% this week
• Health & Fitness – revenue jumped 24% this week and 35% since week 4
• Finance – revenue rose 18% this week
• Food Delivery – revenue increased 10% this week and 25% since week 4
• Gaming app – revenues are all seeing revenue increases
• Shopping – revenue increased 15% since week 4
