PubMatic has launched OpenBid, a programmatic platform that provides app publishers and developers with a marketplace.
Over 90 percent of global media buyers planning to increase their programmatic direct in-app budgets in 2019, according to research from Forrester Consulting.
OpenBid offers mobile app developers the full potential of the growing programmatic opportunity. PubMatic leveraged its strategic relationships with over 200 demand sources – including preferred, supply path optimization (SPO) deals – to provide app developers with unparalleled access to programmatic demand.
The company’s header bidding innovation and programmatic direct deal models delivers unified auctions in a single SDK.
Historically, managing multiple demand partners has been a manual process that requires software engineering resources, changes to the application, and submission to the App Store or Google Play.
Alternatively, this solution eliminates many of these obstacles by enabling access to incremental demand via cloud-based partner management that occurs within PubMatic’s infrastructure.
“Waterfall-based monetization solutions that are still prevalent in-app have become almost obsolete across the web,” said Evan Simeone, SVP product management of PubMatic. “OpenBid is a programmatic-first SDK that is optimized for improved user experience and offers increased competition for app inventory. Flattening the waterfall with header bidding and real-time pricing data helps publishers grow yield and revenue, above and beyond demand from current mediation partners. By providing the full benefits of programmatic, we can empower app developers with superior monetization opportunities.”
As a leading omni-channel SSP, PubMatic is capitalizing on the breadth and depth of its programmatic platform and expertise in header bidding to provide solutions for the mobile app environment.
“PubMatic is a leader in the programmatic space, and we’re looking forward to their offering opening up more optimized ad demand for developers and supply inventory for advertisers seeking to reach targeted, engaged, responsive audiences in mobile games and apps,” said Matt Barash, VP of Strategy & Business Development of AdColony. “We’re excited to partner with PubMatic, as we continue to offer innovative solutions for monetizing app publishers and developers.”
