There’s a polarizing effect in the digital media and marketing sectors: firms with good business models, strong products and great people are weathering the storm, but those without are seeing sustained revenue falls as customers shift. Recession is accelerating structural change, forcing brands to find new ways to connect with customers and improve their supply […]
There’s a polarizing effect in the digital media and marketing sectors: firms with good business models, strong products and great people are weathering the storm, but those without are seeing sustained revenue falls as customers shift.
Recession is accelerating structural change, forcing brands to find new ways to connect with customers and improve their supply chains and value chains. This is across retail, media and marketing services and is unlocking new disruptive business models. What emerges after the storm has passed will be an advertising and media industry with a fundamentally different structure.
Our review of the last month’s research and company announcements confirms this. The vast majority of advertisers are boosting their online spend, while heavily cutting classic media. Social networks continue to leap forward – with Facebook putting on 50m new customers since January to cross the 200m mark – and the race to own the mobile space has never been faster.
Smart digital strategies will be the deciding factor for many, so enjoy this month’s research digest and let us know if you need more on any of the trends.
Read April 2009
