As the web swells to take a quarter of all ad spend here in the UK, the mix of online marketing is evolving. In the last two weeks we’ve been tracking how the use of Facebook engagement ads is exploding, and how online coupons are rising. Brand strategies are sharpening up as Ford bolsters its […]
As the web swells to take a quarter of all ad spend here in the UK, the mix of online marketing is evolving. In the last two weeks we’ve been tracking how the use of Facebook engagement ads is exploding, and how online coupons are rising.
Brand strategies are sharpening up as Ford bolsters its online entertainment offers with comedy talent, Twitter plans to launch brand pages, and if kids hangout Habbo is anything to go by then virtual worlds are heading for a genuine second life – but this time with first place for audiences.
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Read April 2011
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