January saw a great start for the digital marketing, media and retail sectors. Consumer spending was even greater at Christmas than most e-retailers had forecast with a leap of around 50%, online advertising looks set to overtake television spend in the near future as budgets are pulled from classic channels, and the switch to digital […]
January saw a great start for the digital marketing, media and retail sectors.
Consumer spending was even greater at Christmas than most e-retailers had forecast with a leap of around 50%, online advertising looks set to overtake television spend in the near future as budgets are pulled from classic channels, and the switch to digital marketing is accelerating in Germany and across Central and Eastern Europe younger digital markets.
Our first international projects of the year confirmed the enthusiasm of marketers in New York to boost their integrated strategies with more online activities, and next month we are back in Sweden and Eastern Europe to see if the same trends are strong in those markets.
For details of new digital training and strategy programmes in your country e-mail me back, and in the meanwhile we all hope you enjoy this edition of Digital Intelligence. If you’d like to give a colleague access this year, then simply e-mail us back and copy them in, and we’ll do the rest.
Read January 2008
