If you’re planning 2014 digital strategies for your brands, here’s the latest inputs from our strategists: – Long term trends: The ‘Internet of Things’ (physical objects getting connected) came closer with Google buying smart thermostat maker Nest and strengthening their ‘Android for cars’ scheme – Ecommerce innovation: Drive-to-shelf is growing with tools such as Apple’s […]
If you’re planning 2014 digital strategies for your brands, here’s the latest inputs from our strategists:
– Long term trends: The ‘Internet of Things’ (physical objects getting connected) came closer with Google buying smart thermostat maker Nest and strengthening their ‘Android for cars’ scheme
– Ecommerce innovation: Drive-to-shelf is growing with tools such as Apple’s iBeacon – which US retailers are rolling out to offer discounts and product information
– Media buying: Internet-style personalised targeting is going mainstream with Sky pioneering the new “AdSmart” format
If your brand needs a digital strategy healthcheck before the 2014 campaigns launch, then email us back [email protected]. A strategist will be in touch with practical brand-specific advice on where to focus.
Read January 2014
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