Online advertising will overtake newspaper advertising within a year. In April when at Digital we ran the analysis of online adspend we concluded that in the UK online advertising would reach the same level as national newspapers by November, and that search engine advertising’s massive growth was pushing it ahead of Consumer magazines and Outdoor, […]
Online advertising will overtake newspaper advertising within a year. In April when at Digital we ran the analysis of online adspend we concluded that in the UK online advertising would reach the same level as national newspapers by November, and that search engine advertising’s massive growth was pushing it ahead of Consumer magazines and Outdoor, as well as the radio industry. However many people were sceptical. The internet just can’t be that big!
Oh yes it can. In the last few weeks a rush of other forecasts and statements from advertising agencies are confirming what we predicted, and here at the Online Marketing Europe congress in Spain there is a palpable sense that the tipping point is not just in Scandinavia, France, the UK and Germany, but it’s now happening across the European markets.
Read June 2006
Recent editions of Digital Intelligence | Apply for a guest account for Digital Intelligence
