The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web. In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European rollout of its web TV service. Facebook launched a […]
The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web.
In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European rollout of its web TV service. Facebook launched a major ad push, creating deeper ties with Apple, Zynga and WordPress, scrapping ‘credits’ for local currencies and opening to third party ad platforms for first time. Twitter upped its game with its first TV commercial and curated hashtags for brands, while revealing it’s mobile ad revenue have overtaken desktop PCs. Microsoft showcased its iPad rival ‘Surface’, but was forced into an embarrassing U-Turn on its proposed plans to make ‘Do Not Track’ the default option for its next IE browser, after much outcry from advertisers.
The were some major acquisitions this month, with Facebook buying a facial recognition firm, Salesforce buying Buddy Media and WPP snapping up AKQA.
This month we include a guide to Pinterest, Mary Meeker’s ‘State of the Web’ presentation and the DMA’s implications of the new EU cookie laws for email and mobile marketing. We also take a look at Social media SEO, with growing evidence that Facebook and Twitter now play a key role in determining Google search rankings. Full stories and charts below and on click through.
Read June 2012
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