The switch to online is accelerating as the tough economy forces brands to rethink their marketing. Smart digital strategies are as much about cutting costs and boosting efficiency, as about increasing sales. In our monthly digest of research and news, we track how Twitter put micro-blogging into the mainstream, and will now monetise all those […]
The switch to online is accelerating as the tough economy forces brands to rethink their marketing. Smart digital strategies are as much about cutting costs and boosting efficiency, as about increasing sales.
In our monthly digest of research and news, we track how Twitter put micro-blogging into the mainstream, and will now monetise all those conversations. Our predictions on the timing of online video going mainstream came true, with 30m Brits now watching video on the web. Social networking and video emerge as the key drivers in boosting the time people spend online – now predicted to average 7 years per person. Our country focus this month is on Germany, Europe’s second largest internet commercial market to profile the market.
Firms applying these trends to their digital strategy are navigating the recession. So if your team could benefit from our strategy health checks then email me back. Meanwhile, enjoy the research and if you’d like deeper research in other areas of digital media and marketing then mail us for the details.
Read March 2009
