Writing this month’s edition in a wireless cafŽ at Stockholm’s International Advertising conference makes me realise how far the web has come on its journey into media’s mainstream. No one here talks about ‘going online’; the web has become routine – it’s simply how you get things done. Like the UK, more than 8% of […]
Writing this month’s edition in a wireless cafŽ at Stockholm’s International Advertising conference makes me realise how far the web has come on its journey into media’s mainstream. No one here talks about ‘going online’; the web has become routine – it’s simply how you get things done. Like the UK, more than 8% of Swedish media spend has now switched to the web, and there’s no sign of the market slowing. With Sweden’s computer gamers clocking up 22 hours per week of online gaming, it’s no surprise that in-game advertising is set for explosive growth.
This month search engines across Europe unveiled yet more new tools that will fuel further growth by making acquiring customers even easier. With ‘Buffy’ now on iPods and ‘Lost’ on Channel 4’s site, we’re tracking a rush of enthusiasm among media groups to harness podcasting and online TV. And with Yahoo’s latest technology promising to turn your PC into a video recorder, convergence and that dream of a ‘single device’ is finally here. What a great time to be Digital.
Read May 2006
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