As we come towards the end of 2012, research shows that this year really has been the year of the smartphone. According to Gartner, global sales have risen 47% year-on-year, much to the benefit of Samsung and the Android platform primarily. But Apple has still managed to capture more of the investment in mobile advertising. […]
As we come towards the end of 2012, research shows that this year really has been the year of the smartphone. According to Gartner, global sales have risen 47% year-on-year, much to the benefit of Samsung and the Android platform primarily. But Apple has still managed to capture more of the investment in mobile advertising. Indeed, mobile advertising is looking increasingly attractive as research shows that viewer ad recall is much higher on the handheld device than on TV or the web. A great benefit as more consumer start to research and purchase physical goods through the mobile channel.
And as the developed world equip themselves with the latest devices for the poorer developing markets Google is starting to offer a simple Free Zone mobile service to capture the ‘next billion’ Internet users.
It also looks like Facebook has weathered the potential storm of its third stage of share sales with a rising stock and increasingly healthy looking business as the year draws to an end.
Read November 2012
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