10% of retail spend, 10% of advertising spend: that’s what the internet is taking today in the UK. In the last few weeks we’ve been working for media groups from as far a field as the US, China, New Zealand and Mexico, yet everyone is looking to the UK where the march to the digital […]
10% of retail spend, 10% of advertising spend: that’s what the internet is taking today in the UK. In the last few weeks we’ve been working for media groups from as far a field as the US, China, New Zealand and Mexico, yet everyone is looking to the UK where the march to the digital networked economy is just that little bit further on. And at Digital we’ve always argued that there’s a 3-5 year time-lag between where audiences focus their attention and where advertisers focus their marketing – so even if there was no further growth in online activity, the growth in online marketing would be guaranteed until the end of the decade.
In this month’s Digital Intelligence we’re also giving you the latest numbers on broadband, and the forecasts for its growth, and as online adspend overtakes national press in the UK we can confirm that people now spend more time online across Europe than they do reading newspapers – well, the printed versions at least! As these dramatic shifts in media and marketing continue remember that our Digital Training Academies can help you and your team health-check your strategy for 2007, or build the skills needed to get the most from these changes – just email me back for more.
Read October 2006
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