Since 2000 I’ve been tracking the growth of digital advertising in the US, and this edition of Digital Intelligence how the world’s largest online ad market is changing, traces recent trends, forecasts and key issues in the world’s largest online ad market. Want more niche briefings? This Special Report includes over 100 stories, graphs and […]
Since 2000 I’ve been tracking the growth of digital advertising in the US, and this edition of Digital Intelligence how the world’s largest online ad market is changing, traces recent trends, forecasts and key issues in the world’s largest online ad market.
Want more niche briefings?
This Special Report includes over 100 stories, graphs and links, and if you’d like to receive other specialist briefings on topics from social media to Twitter, ecommerce to mobile marketing then simply tell me what you’d like: https://digitalstrategyconsulting.com/updatemydetails.
Takeout
The US market is the largest in online advertising by a long way, yet the role of traditional media in the mix hasn’t yet been affected to the same scale as in the UK and parts of Scandinavia. It’s been fascinating to collate the research because it underscores that whether the advertising climate is strong or in recession, migration to the web is unstoppable. Remember: we’re only part of the way to a new balance of marketing, with no slowdown in the pace of change.
Read Digital Intelligence online advertising US and worldwide special report
