This month the Digital team headed to the US where more than €1bn a month is being spent in online advertising. It’s the MIXX awards that are championing the best in online advertising worldwide – a real celebration of what the web can do, and as part of the week we’re also helping bring the […]
This month the Digital team headed to the US where more than €1bn a month is being spent in online advertising.
It’s the MIXX awards that are championing the best in online advertising worldwide – a real celebration of what the web can do, and as part of the week we’re also helping bring the Interactive Advertising Bureau network together in their first global forum. A little more than ten years ago a group of frustrated agencies and publishers set out to solve some of the challenges in measurement and standards that faced the industry. The solution we created became a trade association and that trade association became the IAB. Since then, the history of the IAB has mirrored the whole sector’s fortunes, but today the network touches more than 25 countries and here at Digital we’re helping them with everything from training courses for marketers to advancing best practice in advertising operations.
Read September 2006
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