Whatever market your business is working in, understanding your customers is key. It’s about getting the right message to them at the right time and the right way. The growth of internet use in India is attracting the focus of global brands, as well as national firms looking for more effective ways to reach upmarket […]
Whatever market your business is working in, understanding your customers is key. It’s about getting the right message to them at the right time and the right way.
The growth of internet use in India is attracting the focus of global brands, as well as national firms looking for more effective ways to reach upmarket and professional audiences. As online commerce and internet audiences accelerate, the web is moving to the centre of the retail and information culture in key demographic groups.
To support our clients and partners we’ve collated together research that provides a snapshot of the online economy in India today, and there is a supporting online resources page.
Developing digital strategies for content, commerce and communications in India demands a strong understanding of the role the web, email and social media play in people’s changing media mix. If you find the notes useful then add your comments in the supporting pages.
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