InfoSum, a London startup that has built a way for organisations to share their data with each other without passing it on to each other, has raised $15.1m in a series A funding round.
The firm will use the investment to expand its North American operation and confirms a leadership role for industry leader Brian Lesser.
InfoSum has built a decentralized marketing infrastructure that enables companies of every size and industry to collaborate across first and second-party data sets, to create a superior experience for consumers.
Powered by this privacy-first solution, leading broadcasters, brands and enterprise companies are working seamlessly on first-party marketing programs, with consumer data privacy preserved at every step. These companies can now create a single system of customer identity without ever moving data between parties.
The investment is led by leading venture capital firms Upfront Ventures and IA Ventures and supported by strategic partners Ascential, Akamai, Experian, ITV and AT&T’s Xandr.
The funding will be used to accelerate InfoSum’s expansion across North America and Europe. As part of the expansion, media and advertising leader Brian Lesser will take an active role at InfoSum as Executive Chairman. Lesser, the founder and former CEO of Xandr, and the former North American CEO of GroupM joined InfoSum’s board in April this year. As part of his role, Lesser will work to establish InfoSum globally, including significant investment in North America.
Nick Halstead CEO and Founder of InfoSum said “InfoSum is providing the industry with a decentralized marketing infrastructure that removes all privacy, identity and trust barriers, enabling seamless data connectivity across companies.
This investment is a testament to the success InfoSum is experiencing and its potential for rapid growth across Europe and North America. I’m very pleased to welcome Brian in his new role. He brings invaluable knowledge and experience to our leadership team as we increase our presence in North America.”
Brian Lesser, Executive Chairman at InfoSum said: “InfoSum is changing the way marketing data is managed. Our decentralized solution prioritizes privacy while improving a company’s ability to learn more about their customers and develop relevant, high-performing marketing and engagement programs. With the success it is already seeing in the UK and Europe, I’m thrilled to help establish InfoSum as a global standard for marketing infrastructure. In North America specifically, data-centric companies are thirsting for a new privacy-first solution to data collaboration that allows them to retain control of their data and drive more value.”
