Ad tech firm Tappx has struck a new partnership with LaLiga, Spain’s premier professional football league.
The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager.
LaLiga started working with Tappx during the 2019-2020 football season. Prior to onboarding Tappx, the LaLiga Fantasy Football app team evaluated its in-app advertising inventory as being underutilised and incurring significant revenue losses.
Tappx delivered a solution to help the LaLiga performance team to maximise the fantasy football app’s revenue potential, whilst overcoming challenges such as scalability and management.
As a final step LaLiga integrated the Tappx SDK to access new exclusive demand, without experiencing any technical difficulties. Despite challenging global economic conditions, LaLiga observed a 10% increase in total revenue and improved operational efficiencies.
Kinga Kruzmanowska, Publisher Partnerships Director at Tappx, commented: “Team Tappx is thrilled to have LaLiga onboard. LaLiga enlisted the support of Tappx to plan, execute and manage a comprehensive monetisation strategy and to help reduce operational costs for LaLiga’s fantasy football app. Following an extensive audit process, Tappx presented additional insights, which enabled Tappx to deliver custom recommendations to optimise the account and importantly generate additional revenue. The initial trial established a closer relationship with LaLiga, with Tappx continuing to support the LaLiga fantasy football app on an ongoing basis.”
