Cognism has launched Cognism for Salesforce on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways.
Cognism for Salesforce enables B2B organisations to maximise revenue generation with an all-in-one lead acceleration, data cleaning and GDPR-compliant platform. The launch of the application follows the company’s successful selection as a Salesforce Lightning Data partner.
Built on the Salesforce Platform, Cognism for Salesforce is currently available on the AppExchange.
The application is powered by Cognism’s patented Revenue AI platform, using enriched data to bring targeting to the next level and taking away the pain of manually processing, refreshing and sourcing sales leads. By more accurately segmenting prospects and customers, organisations are able to build better account-based marketing profiles and build relationships with the right prospects at the right time, directly within the CRM environment.
Nazma Qurban, CRO, Cognism, comments: “We have a longstanding relationship with Salesforce so we are delighted to have successfully launched Cognism for Salesforce on the Salesforce App Exchange. This strategic business decision to create the application was driven by market and customer feedback; we recognised the value that using our data would bring to organisations looking to identify new revenue opportunities and maximise their sales activity and lead generation, providing a competitive edge and a deep understanding of not only the market, but an effective and the fastest way to penetrate it.”
Keith Ricketts, VP of Marketing, from Sword Group, adds: “We have been really impressed with Cognism from the start of our relationship. It was a quick installation and it has since been very easy to find contact data for the key accounts we really need, saving us time and really helping us to identify revenue opportunities.”
“We are happy to welcome Cognism for Salesforce onto the AppExchange, as they provide customers with an exciting new way to maximise revenue generation in a GDPR compliant way,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”
