Costa Coffee has named MediaCom UK as its new media planning and buying partner, taking over from Zenith following a review of contract.
With over 2,600 coffee shops across the UK & Ireland, and a further 1,300 internationally, Costa Coffee will now be working with MediaCom to help connect the brand to its audience.
“We’re incredibly proud to be working alongside one of the country’s most successful and well-known brands; and helping Costa Coffee connect with their audience is an opportunity we’re thrilled to have,” said Kate Rowlinson, CEO, MediaCom UK. “Consumers are more distracted and divided across media channels than ever. But data led creativity allows us to understand exactly what will resonate with the audience. We put digital front-and-centre throughout our pitch, and we’re delighted that Costa Coffee chose us to deliver our strategic data-driven work.”
A spokesperson at Costa Coffee said; “MediaCom is the perfect partner to help us continue building connections with people across the UK. Digital channels are at the heart of most media strategies these days, but the way that MediaCom took our brief and transformed it into an imaginative, creative data approach showed us they were the right agency to take our media to the next level.
“We’d like to take the opportunity to thank Zenith as our partner of ten years. They have supported us in delivering a media strategy, which has taken us from a brand with limited spend in media, to one which now has one of the largest share of voice within the coffee shop branded market.”
