Contentsquare has launched a cookieless analytics solution that allows teams to access critical revenue insights without any use of cookies.
This announcement comes on the heels of a recent $500M Series E round led by Softbank.
Contentsquare has never relied on third-party cookies, and instead aggregates and analyses trillions of consumer interactions that demonstrate intent — such as mouse movements, touch and mobile interactions — to help brands deliver the best possible experiences to their customers.
The solution will now give businesses the option to turn off both first and third-party cookies.
“Privacy is a central pillar of the new digital society, which is why digital trust is at the heart of customer experience. Contentsquare will keep investing more and more in helping businesses cultivate trusted relationships with their customers,” said Jonathan Cherki, CEO and Founder of Contentsquare.
“Consumers today expect standout experiences online but are not prepared to sacrifice privacy in order to get them. Contentsquare’s cookieless solution allows brands to stay one step ahead of the constant changes in the industry, and provides them with a modern, non-invasive way to access business-critical insights,” Jim Lundy, Founder, CEO & Lead Analyst, Aragon Research
