Digital has changed marketing team’s responsibilities

Apr 28, 2014 | Online advertising

This chart shows how the growth in digital marketing has changed the the Importance of responsibilities within marketing teams globally.The highest change has come to greater revenue growth responsibility, with 53% of marketers surveyed saying that their team is more focused on this function. The data also shows that digital marketing growth generates Jobs within […]

This chart shows how the growth in digital marketing has changed the the Importance of responsibilities within marketing teams globally.The highest change has come to greater revenue growth responsibility, with 53% of marketers surveyed saying that their team is more focused on this function. The data also shows that digital marketing growth generates Jobs within digital marketing with analytical roles as well as customer facing roles requiring more personnel.
Digital has changed marketing team's responsibilities. This chart shows how the growth in digital marketing has changed the the importance of responsibilities within marketing teams globally.The highest change has come to greater revenue growth responsibility, with 53% of marketers surveyed saying that their team is more focused on this functIon. The data also shows that digital marketing growth generates jobs within digital marketing with analytical roles as well as customer facing roles requiring more personnel.


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