Google has added a new feature to its analytics tools called Content Grouping, helping marketers analyse the performance of specified product or content category online. Watch this Google analytics tips video below, explaining how Content Grouping works: The move is designed to make comparisons of performance on set data easier for marketers. For example, retailers […]
Google has added a new feature to its analytics tools called Content Grouping, helping marketers analyse the performance of specified product or content category online.
Watch this Google analytics tips video below, explaining how Content Grouping works:
The move is designed to make comparisons of performance on set data easier for marketers.
For example, retailers can compare aggregated sales by department by creating a Content Grouping called ‘department’, and within that Content Grouping create sub groups for Men, Women and Children.
Marketers can view aggregated numbers for all the pages in a product category and then drill down to see performance data for individual URLs.
To get started, users need to create Content Groupings at the view level, under Admin >
Data takes 24 hours to populate into reports. Content Grouping statistics can show up in Content reports that offer “Content Grouping” as a primary dimension. “Content Group” can also be used as a dimension in custom reports.
Key features:
• Content Grouping supports page grouping in three ways: through tracking code, a UI-based rules editor, and/or UI-based extraction rules.
• Once implemented, Content Groupings become a dimension of the content reports. Users can see their data based on each group in addition to other primary dimensions.
• You can create up to five Content Groupings. Under each of those, however, you can define an unlimited number of Content Groups.
Read the full blog post here
