Portal from Facebook has today launched its UK Christmas campaign with footballing legend, Ian Wright to show how Portal from Facebook can help families keep traditions alive, when many will not be able to see each other over the holiday period.
The multi-film campaign was created with TBWA London who also led the production in London and Los Angeles.
Knowing the holidays will look very different for a lot of people this year, the campaign was developed to show how Portal from Facebook can help families keep traditions alive, even if they can’t be together. Running across TV, social and digital, the campaign features Ian, his wife Nancy and their two girls, Lola and Roxanne.
It also features his son Stacey Wright, and brings together family living in the US – sons Bradley and Shaun Wright-Phillips, and grandson D’margio Wright-Phillips.
“Portal from Facebook is brilliant”, says Ian Wright. “’This year has been a tough one for a lot of people and many of us are thinking about how Christmas will be with the new way of living. I love seeing my family, but they live all over the place and while travelling is limited right now, I want to make sure I still get to see everyone at Christmas. That’s why Portal from Facebook is brilliant. While we can’t all be together in the same place, we can all be together at the same time from our locations around the world using Portal, having a laugh, and getting to enjoy the most important part of Christmas – being with those that mean a lot to you”
Each family moment in the campaign showcases how a different feature of Portal is helping the Wrights feel like they’re hanging out together. From the AI-powered Smart Camera, AR filters, through to Group calling and Rooms, Portal’s technology allows the family to focus on what matters; coming together during the holidays and keeping their family traditions – like making fun of Dad – alive.
“Ian and his family are perfect for this campaign” explains Aaron Hoffman, EMEA Marketing lead for Portal from Facebook. “We started with the insight that every family has their own quirks and traditions when it comes to the holidays. Families might not all be in the same room this year but it doesn’t mean they can’t feel like they are. With Portal, the holidays will still feel like the holidays – just like it does for the Wrights in this campaign.”
The multi-film campaign was created with TBWA London who also led the production in London and Los Angeles. Andy Jex, Chief Creative Officer, TBWA\London says: “I love the way Wrighty and his family show up in this work. This opinion has nothing whatsoever to do with me being an Arsenal lifer, honest. The Wrights feel fun, warm and super connected. All stuff that’s imperative for a product that makes families feel closer. And all the more relevant for a year and a Christmas like no other before.”
Media planning was run by Mindshare.
