This chart shows the % of UK consumers’ likelihood to purchase a new product when it is recommended by different sources. Recommendations from friends and family are the most effective in convincing UK consumers to purchase products with 68% of those surveyed making a purchase after a recommendation. Interestingly, an internet search will convince consumers […]
This chart shows the % of UK consumers’ likelihood to purchase a new product when it is recommended by different sources. Recommendations from friends and family are the most effective in convincing UK consumers to purchase products with 68% of those surveyed making a purchase after a recommendation. Interestingly, an internet search will convince consumers to purchase more than a TV ad will, with 53% and 49% conversions from recommendations respectively.
