Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising. The move is part of a bigger roadmap to a fully holistic solution for content providers. Header bidding (also known as advance or pre-bidding) lets publishers show inventory to multiple ad exchanges at […]
Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.
The move is part of a bigger roadmap to a fully holistic solution for content providers.
Header bidding (also known as advance or pre-bidding) lets publishers show inventory to multiple ad exchanges at the same time.
This gives publishers more control over their ad space, and generally higher purchase prices.
For content providers who need more than the header bidding solution, Improve Digital offers advanced options to work towards a next step solution within the platform 360 Polaris, the most complete monetisation technology platform on the market today.
The launch of the header bidding solution comes as part of a comprehensive strategy to develop the next phase of a monetisation solution for content providers.
Sebastiaan Moesman, CEO at Improve Digital, explains: “Header bidding is a stepping stone to the next level of programmatic advertising. Always on the side of content providers, Improve Digital is developing products that take content providers one step closer to a fully holistic and transparent solution. We are working thoroughly to enable, simplify and expose all of the cooperating elements of digital advertising our content providers are facing and together, build on the future of the adtech ecosystem.”
