Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This second infographic from Eyeota’s ‘Programmatic Basics’ series covers the difference between declared and modelled data. Source: https://www.eyeota.com/
Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This second infographic from Eyeota’s ‘Programmatic Basics’ series covers the difference between declared and modelled data.
Source: https://www.eyeota.com/
