Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This new infographic series from Eyeota covers the basics. The first infographic in this four part series covers audience data: Source: https://www.eyeota.com/
Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This new infographic series from Eyeota covers the basics.
The first infographic in this four part series covers audience data:
Source: https://www.eyeota.com/
