Programmatic basics: Why retargetting is not audience targetting [INFOGRAPHIC]

Feb 29, 2016 | Online advertising

As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This third infographic from Eyeota’s ‘Programmatic Basics’ series explains the idfference between retargeting and audience targeting. Source: https://www.eyeota.com/

As programmatic marketing starts to dominate ad buying, do marketers really know how to get the best out of this phenomenon? This third infographic from Eyeota’s ‘Programmatic Basics’ series explains the idfference between retargeting and audience targeting.


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Source: https://www.eyeota.com/

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