In 2012, TV had the highest percentage of global adspend with 40%, while online ads accounted for 18.3%. traditional media such as newspapers and magazines still accounted for a significant portion of adspend with 18.7% and 8.5% respectively, but the report from ZenithOptimedia forecasts that their market share will drop in the coming three years. […]
In 2012, TV had the highest percentage of global adspend with 40%, while online ads accounted for 18.3%. traditional media such as newspapers and magazines still accounted for a significant portion of adspend with 18.7% and 8.5% respectively, but the report from ZenithOptimedia forecasts that their market share will drop in the coming three years.
