Sky Media has revealed some of its most creative adverts produced by the 250 UK SMEs that have been selected for its SME Support Scheme.
The scheme gave free highly targeted addressable TV advertising through AdSmart.
Sky Media has selected an array of different businesses, showcasing a diverse collection of categories and creative. Produced by an array of local creative agencies, many using the creative support from the Shutterstock partnership, showing restrictions imposed by lockdown had no impact on the quality of the ads.
The brands highlighted cover a range of industries, from fitness (Grenade) to alcoholic beverages (Brighton Gin and Wildcard Brewery). The showreel featuring a special selection of some of the 250 adverts can be viewed here.
David Sanderson, Director of AdSmart Local & Development at Sky Media, said, “We’re immensely proud of the adverts that have been created and happy that, despite the pandemic, the creative process of producing broadcast quality TV advertising hasn’t impacted the businesses. We’re extremely grateful for the support we have received from Shutterstock and the local creative agencies to help the SMEs produce such highly effective adverts. It’s been encouraging that the scheme has also helped to generate new business for the local creative agencies too, during a time where most could benefit from additional support.”
Csaba Szabo, VP, EMEA at Shutterstock, said, “We have loved seeing how businesses are helping others throughout the pandemic, and we are thrilled to have been able to support these SMEs how we know best – giving them access to our creative content. As a result of lockdown, we’ve witnessed creatives use their ingenuity to overcome production challenges in inventive ways. Using existing content, such as stock, has been a fantastic way for the businesses to make these highly engaging adverts, in record time – we’re delighted with the results!”
List of adverts and credits:
- Leading edge flight training o Creative production: RPL Media Paisley
- Field & Flower o Creative production: 3angrymen Productions (London)
- California Shutters o Creative production: Happy Hour Productions (Bristol)
- Brighton Gin o Creative production: RocketMill (Brighton) o Shutterstock Assets
Rivervale Cars o Creative production: Picture Book Films (Brighton) - Avie Fashion o Creative production: Liam Nathan Studios o Shutterstock Assets
- Glow Lighting o Creative production: Studio RTR o Shutterstock Assets
- Bonk&Co o Creative production: Scene It Media (Inverness) o Shutterstock Assets
- Rooster Money o Creative production: Fable Studios (Bristol) o Shutterstock Assets
- Make yourself/VTag o Creative production: in house
- Bubble o Created in house at Bubble – no agency
- Grenade o Creative production: Equinox TV
- Wild Card Brewery o Creative production: Nordic Neon
- Duke and Dexterso In house at Sky
- Rock Rose Gin o Creative production: Scene It Media (Inverness)
- Rigloo o Creative production: Sole Media & Red Snappa
- B.E.S.T. LTD o Creative production: Content Creators
- Land and Wave o Creative production: Brady Gee
- Cheeky Panda o Creative production: Universal TV & Media
- Muddy Matches o Creative production: JMS o Shutterstock Assets
