Summer Will Come, a new non-profit organisation, has launched an eight-week out of home campaign to raise funds for the World Health Organisation’s COVID-19 Solidarity Response Fund.
The campaign has been made possible thanks to a £3m OOH media space donation by Clear Channel and will also be pushed on social media channels and via influencer marketing.
Through a series of bright, iconic posters the campaign, created in association with Atomic London, can be seen across 2500 Clear Channel out-of-home sites up and down the country.
Summer Will Come has launched a range of limited-edition T-shirts designed by Seattle-based graphic design artist Tyler Spangler, emblazoned with the upbeat message of ‘Summer Will Come’. The initial T-shirt range consists of two limited-edition designs, and two core original designs which will remain available throughout the campaign. New limited-edition designs will become available as the campaign progresses.
Summer Will Come is working with media, brands and influencers from every sphere of culture to spread the simple, optimistic reminder that together we can beat COVID-19. An exceptional initial media donation of £3m has been made by Clear Channel. A series of bright optimistic posters promoting the campaign have been created in association with Atomic London and can be seen on 2500 out of home sites up and down the country.
Richard Bon, Managing Director of Clear Channel UK, commented “Summer Will Come is a great initiative and we are pleased that we have been able to use our platform for good to support it.”
Sarah Booth, co-director at Summer Will Come, commented “We believe that we have the ability to tackle COVID-19. But we can’t fight it alone as individuals, or even as separate nations, we need to fight it together, globally. Summer Will Come is designed to help us do that. Every t-shirt bought represents an act of kindness, and a donation to the global response. And every time someone wears one, they share their message of hope with those around them, reminding us all that together, we can get through this. The more of us who join forces, the closer we will be to a solution, and the sooner we can clear the clouds, and Summer Will Come.”
Tyler Spangler on his motivation to support their cause commented “I think it’s an amazing cause because people can’t really see the light at the end of the tunnel, and sometimes a simple message is helpful.”
The COVID-19 Solidarity Response Fund was set up to support the urgent global response to COVID-19 and is focused in three core areas: helping understanding and tracking of the disease; ensuring that patients get the care and frontline workers get essential supplies and information; and to accelerate research and development of a vaccine and treatments for all that need them.
Summer Will Come T-shirts retail from £22.00, and are available to pre-order now, with general release from 10th June on www.summerwillcome.org. All profits will be donated to the COVID-19 Solidarity Response Fund for the WHO – powered by the United Nations Foundation.
